SHAVING SANTA
VIDEO
The situation: Nearing the end of 2020, Dana-Farber/Boston Children’s wanted to go viral and gain the national recognition of St. Jude’s Children's Hospital.
The solution: Let’s shave Santa.
THE LAST CANCER FIGHTER
PRINT / SOCIAL
The situation: Dana-Farber wanted to be nationally-recognized for their enormous strides to eradicate cancer.
The solution: Cancer-eradication means one day, there will be a "last cancer fighter" ... because cancer will no longer be something you need to battle, as a simple treatment will be all you need.
M.O.M. DEGREE
SOCIAL
The situation: SJMC wanted to be more recognized for their personalized mom and baby care. With the end goal of more moms-to-be choosing to deliver there.
The solution: Let moms know SJMC takes their delivery as personally as they do. Afterall, being a mom is the most important job in the world. SJMC’s experienced maternity program helps moms feel comfortable and confident on their delivery day and beyond. Ending with a healthy baby and a well earned M.O.M degree.
WALMART: HEALTHY HELPER
RETAIL
The situation: Walmart was entering the healthcare space - simplifying prescriptions, encouraging customers to choose healthier foods, and even helping them find the right insurance. In-store signage needed to not only get people to participate, but also to change their perception of Walmart being just a local super-store.
The solution: Make healthcare as accessible as Walmart, with a health-specific app. Similar to a loyalty card, the app would reward you for making healthier decisions as you shopped. In-store signage encouraged healthy habits and participation in the insurance program.
